Summary: First-time writer leapfrogs to book, press kit, and marketing
Kathryn Abajian (www.kathrynabajian.com) went from no book and no website to book and website and marketing plan and PR kit and events and postcards and business cards and more. The more she used her website, the more she realized it could do. She used it as an event calendar, as a newsletter, as a press kit (and sent magazines and newspapers to the site to gather info about her rather than Kathryn having to send out packets by snail mail), she used the top banner as the background for her business card and postcards. She also said she had a blast doing it as she was in control of the content of her site and didn’t have to bother/contact/pay a designer to add her events and news clippings.
