Call to Action, Logo, Contact info, social media … what’s a small business to do?
Developing a great website is no easy task. Even if you pay large sums of money for the best template and the best web hosting package with great page loading speed, you will still find that there is a lot of hard work involved to get to the position where you could consider your website to be great.
You may be thinking ‘what exactly makes a website great?’ Well, there are many answers to this but if you think about any business website, the ultimate purpose of that website is to win new or repeat business from paying customers. This is the bread and butter for any business, so your website needs to enable those sales.
We are not just talking about having the functionality on your website to allow people to make transactions, we are talking about how you use your website content to convince visitors that they need your products or services. That is why getting your content and perhaps more importantly; your content positioning, just right.
Is your content positioned properly?
Another question may spring to mind at this point – ‘How do I position my content in the best way?’. Luckily, we have just the thing you need! This fantastic infographic, 25 features every online business must have in 2017 will tell you everything that you need to know about content positioning. It provides guidance on where to position your call to action, through to helpful pointers like ensuring your domain name is easy to remember.
If you follow these 25 features, your website will be set up to start driving larger numbers of sales or contacts that turn into sales. The positioning of content plays a big part in how many visitors become customers, so spend time getting your content laid out to perfection using this as your guide.